How To Draw Buffalo Bills Logo

A main objective for the NFL is making sure that people go excited about the game of football. Inherent in that objective is creating excitement and interest in NFL players themselves. While everyone knows of the biggest stars, similar Tom Brady and Drew Brees, we place a loftier value on growing the popularity of our new players, particularly the rookie class. These young men are the NFL'southward next big superstars and it is of import for united states of america to make sure our fans know their names, faces, and charismatic personalities as before long as possible.

Therefore, our goal was to make a viral piece that showed players personalities, made headlines at other media outlets, over-performed on our platforms, and got people talking well-nigh the 2018 rookie class.

In thinking almost this execution, we knew that having fun with NFL rookies and giving them a break from the pressures of becoming NFL superstars was the best style to make our work, as well every bit their energy, pop on camera.

NFL players, particularly rookies, are accustomed to being in the spotlight. They are ceaselessly asked by the media about all facets of their game, often without much opportunity for comedy. Our strategy for this project was to stand out from the standard interviews by juxtaposing the immense gravity of being drafted to an NFL team with the shear applesauce and fun of playing with craft. These men take been training for their unabridged lives to be a member of an NFL squad, and despite all of this work, the only thing they didn't set for was drawing (or fifty-fifty remembering) NFL team logos.

Another important factor in our strategy was that we didn't want to put pressure on the players to say or act especially funny. Nosotros wanted a concept that would inherently produce something comedic but through the ask itself. We knew that none of these athletes were artists, and seeing them out of their condolement zone and whatever piece of work of art they created, would speak volumes to their personality and the sense of humor of the piece.

Another aspect of our strategy was timing. Nosotros accept opportunities to interview players before Typhoon, but information technology didn't make sense to capitalize on this opportunity until afterwards, and the next time all rookies were together was at the NFL Rookie Premiere. Once drafted, players are bombarded with their new team – but how closely are they paying attention? Information technology was just enough time for them to think they know their new logo, but also realize how incredibly unfamiliar it is.

We were able to capitalize a two-day window with several of the 2018 Rookie Course in Los Angeles at which our players were given their objective on our prepare: draw your new team's official logo. They were given no assist or clues of any kind, but had all the painting and fine art supplies they would need to complete their task. Meliorate still, these players came to our gear up with absolutely no knowledge of what they'd be asked to practise. Most causeless we were going to put them through a series of standard questions about what information technology means to be in the NFL or what their hopes for their career might be. The surprise on their faces when we handed them a smock and a beret only made the video funnier and their reactions more genuine.

We fabricated sure to have cameras rolling from the moment they sat downwardly and put on their beret, through the moment they signed their final artwork. We had a setup that immune for the standard face-on camera shot, an over-the-shoulder shot, and the important superlative-down shot that truly captured the art process. Our concluding production was a compilation of not but multiple angles, but multiple players, and we created a one infinitesimal version for Instagram and a longer version for Twitter and Facebook. This allowed us to share our video on all of our social channels in a format that best fit each platform.

We were thrilled to find out that we more than exceeded expectations. First, this content totally overperformed across NFL social platforms and NFL.com with a combined five,270,985 views and a skyrocketing level of appointment.

NFL Facebook - 14k likes, 5,258 shares, 2.9k comments (8.4x overperforming)

NFL Youtube – 17k likes, ane.1 comments

NFL Instagram – 142k likes, 1.08k comments

NFL Twitter – 2.5k retweets, 6.9k likes, 484 replies (vii.3x overperforming)

The Checkdown Twitter – 322 retweets, 975 likes, 13 replies (5.2x overperforming)

After it was posted across NFL platforms, information technology started to pick up steam among other media outlets. Shortly, multiple articles were being written about Rookies Drawing Logos. This included articles from The Baltimore Lord's day, USA Today's For The Win, The Comeback, Bleacher Report, Revenge of The Birds: SB Nation, Pats Pulpit: SB Nation, ArizonaSports.com, New York Up State, The Atlanta Periodical-Constitution, Bar Down, Dawgs By Nature: SB Nation, Niners Nation: SB Nation, Bucs Nation: SB Nation, The Caw: Baltimore Ravens, CBS iv Denver, and Mile High Report: SB Nation.

The video as well spread rapidly across reddit, appearing on r/nfl, and a multifariousness of subreddits.

More chiefly, it got fans talking about the 2018 rookie class in a positive way that focused on their (screenshots below).

Finally, the most unexpected result: A Bills fan liked the concept of our video (and QB Josh Allen's take on the Buffalo Bills logo) so much, he got a tattoo of the artwork on his arm!

Video for NFL Rookies Draw Squad Logos